I created a full rebrand of a popular bath and body retail store in order to attract a larger and target audience and create a playful yet calming visual aesthetic. In a competitive marketplace, the brand Caresscent holds the corner of the market focused on scent, with a mission of delivering an individual scent experience for every person. I wanted the branding to be gender inclusive, and embody the feeling of being pleasantly surrounded by a scent.
Logo Designs
Stationery Set - Letterhead, Business Card, Envelope
Mobile App Opening Logo Animation
Purchases and Gifts Packaging - Bag, Box, and Giftcard
Exterior Store Signs
In-Store Section Labels and Employee Uniform Name Badge
